Chapter I
About Us
Chapter I
About Us
Great strategists & marketers transport us somewhere we have not necessarily been before. Whether to a new experience, an escape, or perhaps a dream state. And they do it with seamless transitions, consistency of aesthetic & message, and an unrelentless attention to detail.
The Company
Bespoke EQ Brands was born out of a desire to close the gaps that exist within most businesses in the equestrian industry. We specialize in establishing where you are, clarifying where you want to be, and how you efficiently and swiftly journey to your destination for maximum impact.
We are an upscale agency that believes in the fine art of integrated business strategy & marketing services across all things equestrian. We advise and empower our clients how to achieve greater success by gaining clarity, realizing the possibilities of innovation, simplifying the complex, and ultimately realizing break-even to profitability while elevating your brand.
When you work with us, you have a desire to embrace making change within your marketplace and invest in your future. We are where equestrian businesses come to thrive.
Philosophy
I believe everyone and every business has a unique story-your story and yours alone. No matter which segment of the Equestrian industry you identify with; how you portray your story, communicate your value, and align your go-to-market has everything to do with achieving brand & market awareness, and building an audience of brand loyalists for your products, services, or goods.
Integrating all these components of your story makes or breaks your ability to thrive and lead a successful company. When we engage, you commit to going after your ideas & goals and I commit to getting you there through clarity of vision, creating momentum, and a commitment to excellence.
Founder &
Principal Marketer
My 25+ year career has been a series of pivots – true to my foundation in design and passion for business and marketing innovation. Envisioning ideas worth going after, I have helped influence many companies/clients towards their “new next” and brought great products and services to many markets while in leadership positions. Performing challenging roles of impact by understanding markets, desirable customer experiences, paths to profitability and, most importantly, creating cultures where individuals and teams flourished to achieved great things.
On a quiet California Central Coast Sunday afternoon in 2019, I stood in the barn, no one there, grooming and talking to my 2 Off The Track Thoroughbreds and had this idea; What if I chose to pivot again? Harness all my skills and experiences to focus on my love affair with horses and enthusiasm for all things equestrian. And what if I could create the freedom to be the master of my day?
From that day forward, I’ve never looked back and never been happier with what I believe I am truly meant to do. Help equestrian businesses and their leaders prosper & grow – at all stages of their evolution or size.
Why vs.Why Not
Most tend to ask “Why?”. Which often translates to reasons to either justify one’s thinking or reasons to NOT do something, After all, maintaining the status-quo is much safer and far more comfortable. But this is also red-light thinking and limits the possibilities.
When we ask ”Why Not?”, we open ourselves up to possibilities, innovation, creatively differentiating, and creating breakthroughs. Moving away from the status-quo. Establishing green-light thinking, which will only elevate you in the long-run.
Bespoke EQ Brands is known for going down this road less traveled – After all, Why Not?
The Horse
They captivate us. They grace us with beautify, elegance, and strength – all at once. Their partnership with humans enables us to forge deep bonds, companionship, and trust. They are timeless and magnificent, and having a connection with horses is like no other.
Horses have played a central role in my life for as long as I can remember. I’ve been captivated by the grace and soul of these magnificent creatures. If you find yourself here reading this, we have more in common than you may know.